Which Comes First, the Chicken or the Egg? (Form vs. Function)

2010-09-29T13:07:00.000-07:00

Have you ever been surfing the web and found a site that is very graphically intriguing, but it is tough to navigate? Have you seen an ad in a magazine that is indeed, beautiful, but it doesn't read quite right? Or better yet, those witty, memorable ads that you see on tv, but then ask yourself, “Wait, what were they selling?”

This brings up an age old discussion. Which should come first-- form, or function? At Riddick, our strategic planners work with our creative team to provide an end product that is both graphically attractive AND extremely functional. We believe that the “discovery” phase of a project is very important, so that we fully understand our client's objective. In the advertising world, many times graphic and web designers come up with something that is very pleasing to the eye, but they don't think about what is more important, the purpose of the project itself.

Don't get us wrong, we at Riddick love “sexy” advertising and marketing campaigns. (Don't we all!) But the overall function of each piece is what our clients are actually paying for. We have the ability to create amazing work that provides our customers excellent ROI. We measure and track the results of our projects as well.

All in all, we value function first, then form, at Riddick. That way, you end up with an end product that is extremely functional, creative, and well-designed.

Integrated Marketing: A New Mission For the 21st Century

2010-03-22T09:29:00.000-07:00

Change is Good!

Adapt and embrace the exciting changes or become extinct – for advertising agencies of the 21st century – these are the only two choices. Clearly, marketers and advertisers today are required to be more customer-centric than ever before. As evidenced by the acceptance and proliferation of new social media, such as Twitter, Facebook, Linked-In and many other unique and targeted platforms, customers are dictating when and where they wish to interact with products and brands. Marketers and advertisers are now being held accountable for delivering quantifiable, measurable results and return on investment (ROI) across an ever-growing plethora of media platforms. Integrating and synchronizing creative marketing communications in real time between sales, customer service, marketing, advertising, public relations, training, digital media departments and IT systems has become one of the biggest challenges businesses face. New, sophisticated, fast-paced Integrated Marketing systems and technologies are now being implemented to meet this challenge, and have changed the nature of traditional advertising and marketing forever. Change is Good! Enjoy the Ride! Measure the Results!

What is Integrated Marketing?

A management process using proven principles of advertising, marketing and digital media technology to build seamless "synchronized bridges" to tie together all of the disparate systems, websites, databases, training processes, sales tools, brand messages and other communication tools used by companies today in their effort to coordinate sales, customer service, training, advertising, marketing and IT functions.

Research studies have shown that companies with higher technology adoption rates for integrated marketing tools, including email marketing, social media, web analytics, CRM, lead generation and Synergy Systems, perform most successfully in sales growth, lead-to-sales conversion and return on marketing investment.

Riddick Ramblings

Which Comes First, the Chicken or the Egg? (Form vs. Function)

Integrated Marketing: A New Mission For the 21st Century